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Boosting the Creator Economy with NFTs

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  • May 4, 2022October 5, 2022

Boosting the Creator Economy with NFTs | Non-fungible tokens, or NFTs, have recently attracted a lot of interest from investors and creators. These are digital assets that are linked to a blockchain artwork. To purchase artwork, you must also purchase a token. The unmistakability of these markers, such as Monet or Van Gogh, is what distinguishes them.

NFTs’ advantages are entrenched in their code, which ensures asset transparency and immutability. A new asset class like this, if it becomes popular, may be a game changer not only for individual producers, but for the entire creative economy.


Boosting the Creator Economy with NFTs

The NFT sector is being pushed to the forefront by the emergence of blockchain and cryptocurrency technologies. We are presently in the midst of developing a new powerful brand, thanks to significant media attention and celebrity strength. Auction companies like Christie’s have opted to promote their own NFT brands, while luxury fashion businesses like Louis Vuitton, D&G, Gucci, Cartier, Bulgari, Hublot, and Prada are all following suit. Developers are exploring prospects like never before as additional NFT platforms join the market.

In today’s economic world, the notion of “creative economy” is absolutely new. It refers to a new financial structure in which independent producers (artists and influencers) no longer rely on conventional sources of funding, such as huge businesses, media houses, and agencies, because they generate revenue by directly reaching their audiences. This type of creative economy has been boosted by the epidemic, which has ushered in a slew of new makers.

Benefits of NFTs for Creator

The Benchmark Report 2021, sponsored by Creator Earnings, has added approximately 50 million individuals to the creative economy, increasing the entire market size to close to $ 104.2 billion, with the potential to reach $ 1 trillion by 2023. Market reviews account for 77% of revenue, with other sources such as advertising revenue and affiliate connections contributing as well. Throughout this period, it is important to remember that the creator’s revenue is directly proportional to the size of his audience. To put it another way, audience building is still crucial.

The emergence of the creative economy pushes inventors from all walks of life to bypass the traditional talent assessment system. This dynamic change gives creators more autonomy by allowing them to generate their own material and administer their own accounts. Technology and social media, which continue to lead the way for this industry, are the two most important reasons in this transformation.


Advantages of NFTs

Due to the brilliance and allure of celebrity participation and rising offerings, the true benefits of the NFT are rarely highlighted. These advantages include:

  • Man’s natural desire to value goods retained in his possession has aided in the development of fine art that has endured for ages. The NFT uses the same tendency to assess content ownership. As ownership of the NFT is established, its value will rise over time, a feature that is rarely noticed on social media platforms.
  • NFTs are also resistant to issues like counterfeiting and falsification. Basic blockchain technology functions as a type of underwriting for creators, ensuring that their content is protected and enabling them to concentrate on their craft.
  • Blockchain technology may also be used to monitor ownership, giving artists a better understanding of how their work is being utilised.
  • Because it eliminates intermediaries and assists creators in becoming better for each species, the NFT space gives superior earnings.


Such a dedication to ownership transparency and authenticity, as well as the openness and flexibility with which art may be monetized, is unlike anything creators have seen before, especially because it can be employed in both digital and physical applications. NFT platforms are crucial in bridging the gap between blockchain technology and the rest of the creative economy. These platforms also aid in the democratisation of art ownership by allowing users to legally “possess” the artwork of their choice. As we speak, the NFT is altering the producers’ economy with such massive gains.


The borders between the actual and virtual worlds are increasingly dissolving in our day. NFTs provide the ideal venue for new-age artists who may profit not only themselves but also collectors, as interest in metaversion, cryptocurrencies, and digital collectibles develops by the day.

Many dynamic changes are foreseen in the near future, particularly in the financial element of this hybrid manufacturer’s economy, which is just getting started.


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